عنوان فایل ترجمه فارسی: ترکیب بازاریابی اسلامی: فاکتورهای تعیین کننده
عنوان نسخه انگلیسی: ISLAMIC MARKETING MIX: THE CRITICAL FACTORS
مرتبط با رشته های : اقتصاد – بازاریابی
تعداد صفحات مقاله فارسی: 16 صفحه
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Furthermore, recent emergence of Halal market created vast opportunity for marketers both in western and Islamic countries, a clear indication that IM is crucial to the practitioner. Global market value for trade in halal food and non-food products is estimated at USD2.1 trillion annually, has created interest both in Muslin and non-Muslim countries. Nevertheless readiness of these practitioners to have their marketing mix or strategy in line with Islam and customer preferences is questionable, specifically in Malaysia. This is due to the fact that, Abdullah and Ahmad had found out that 87.3% customers perceived that only a few (less than 25 %) and some (25-50%) businessman in Malaysia observes the Islamic guidelines in their business activities . Transformation in economic and Islamization of all spheres of life for the Muslim has driven the economic trend in the both Muslim and non-Muslim countries. As the matter of fact, understanding this untapped market has been a major phenomenon and these consumer segments have been targeted as the new emerging market waiting to be explored (A.T. Kerney, 2007). Nonetheless, customer requirement and expectation towards business has not been clearly understood. Baligh argued that, there are still gaps in the attempt to understand strategies that are Islamically rooted that is, those which give consideration to Muslim customers needs and requirements as well as to firms that comply to Islamic requirement, practices, guidelines, standard and principles (Zakaria & A. Talib., 2010).
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